Coconut creations: Sokfarm taps rising sodium low value developments and manufacturing advantages for model spanking new soy sauce fairly just a few
Vietnam-based Sokfarm believes that the rising demand for lowered sodium consumption along with its pure coconut nectar manufacturing advantages have laid a strong foundation for the product product sales of its new aminos soy sauce fairly just a few.
Sokfarm specialises in using coconut blossom sap to make numerous distinctive merchandise from coconut flower juice to coconut nectar, sweeteners and vinegar, nonetheless its latest endeavour has been the occasion of a model new fairly just a few to soy sauce dubbed aminos.
“We now have an ideal footing contained within the beverage and sweetener markets, nonetheless realised that there is moreover a very monumental market to faucet contained within the savoury residence the place soy sauce is among the many many many most-used condiments,” Sokfarm CEO Dinh Ngai Pham instructed FoodNavigator-Asia at Thaifex-Anuga Asia 2024.
Aloe appreciation: South Korea’s SUUL SUUP taps Jeju Island recognition to make premium soju launch
South Korean distilled soju mannequin SUUL SUUP has launched what it claims to be the first premium aloe vera soju, tapping on its use of elements from the renowned Jeju Island.
Jeju Island is certainly one among South Korea’s most iconic areas as a consequence of its ambiance and traditional charms, and is most well-known for its well-known mountain-shaped hallabong tangerines.
Nonetheless whereas SUUL SUUP does use Jeju tangerines as an ingredient, the mannequin has in its place chosen to give attention to one utterly totally different less-known Jeju specialty which is aloe vera.
“SUUL SUUP is the first soju in Korea and wherever on this planet to take advantage of aloe vera as a core ingredient,” SUUL SUUP father or mom firm SO1NE Managing Director Chris So instructed FoodNavigator-Asia.
Fruitful transition: Hey! Chips’ strategic change to dwelling market yields elevated product product sales, rising mannequin consciousness
Singapore-based Hey! Chips says that its change in enterprise technique from overseas progress to establishing presence contained within the native market has enabled it to know a foothold contained within the healthful snacking class and a spurt in mannequin consciousness.
No matter a “widespread progress in earnings”, Hey! Chips has undergone pivotal modifications in enterprise technique since FoodNavigator-Asia first spoke to the mannequin remaining yr.
Significantly, it has scaled as quickly as further on overseas progress and channelled its belongings to grooming the mannequin contained within the dwelling market, which has met with vital success, based completely on founder Emily Chu.
In focus: Can Asia’s AI-powered productiveness drink uncover an space of curiosity within the market?
Singapore-based Flojo believes that it has found a sweet spot in Asia’s beverage market with an AI-powered ‘productiveness drink’ concentrating on shoppers who ceaselessly use loads of concepts vitality.
Flojo’s purposeful beverage alternatives reishi mushroom – extra usually generally generally called lingzhi – as its star ingredient, blended with numerous various botanicals akin to ginseng, calendula, echinacea, schisandra and extra to create what the company’s Co-Founder Cherie Lui describes due to the ‘most synergistic combination’ for focus and productiveness.
“The approach is science-backed and we have now labored with a neuro lab in Canada that analysis tons of of assorted crops to greater understand how their pure elements and compounds affect cognitive pathways that should do with focus, focus, alertness and stress,” Lui instructed FoodNavigator-Asia inside the latest episode of our Meals and Beverage Trailblazers podcast.
Singapore’s Jääde brings premium water to China, eyes Heart East market
Singapore-based Jääde is actively strengthening its presence contained within the native market for its packaged Finnish spring water, whereas working to broaden all by way of the world in the long run.
Based mostly completely in 2023, Jääde is presently centered on rising mannequin consciousness and establishing shopper notion contained within the native Singapore market, with a long-term goal of turning correct proper into a serious mannequin contained within the premium water sector.
In line with Allan Poh, founding father of Jääde and director of Aqua Components Pte Ltd, the mannequin has begun on-line product product sales in China, and seems to broaden into utterly utterly totally different South East Asian markets and the Heart East.