The corporate has been engaged on getting into into mainstream distribution channels and securing native manufacturing services in Oceania, one amongst many strategic areas acknowledged for its “Okay-food new territory enlargement”.
It aims to determine presence at these supermarkets all via New Zealand ultimately.
“Following Australia, we are actually in a position to introduce bibigo dumplings, a globally in mannequin product, to New Zealand prospects. We’ll improve our presence in native distribution channels with quite a lot of Okay-food merchandise that patrons need.
“There are roughly 200 New World and PAK’nSAVE retailers all by New Zealand, so it’s anticipated that they’ll significantly contribute to rising shopper consciousness and accessibility to bibigo merchandise,” talked about Cha Yoo-jin, CEO of CJ CheilJedang’s Oceania subsidiary.
In Australia, the corporate is seeing essential progress in each product gross sales channels and new product launches.
After rolling out bibigo dumplings in Woolworths supermarkets in Could remaining yr, it launched 14 merchandise, together with bibigo tteokbokki (scorching and spicy rice cake), seaweed snacks, and speedy rice, in comfort retailer chain EzyMart in November.
ready-to-heat gimbap (rice roll) on this market.
Because of this, CJ CheilJedang’s Oceania meals product gross sales all through the second quarter of 2024 grew 51% year-on-year.
On the as soon as extra of this progress, the corporate is actively rising its product portfolio all through the house. For example, CJ Meals’ Protein Basak Chip and bibigo’s Spring Roll had been launched in Costco Australia in August.
Notably, the Protein Basak Chip is a protein-rich crispy popped rice snack created from upcycled rice flakes, which is anticipated to amass optimistic responses from Australian prospects who’re “terribly all through the setting and healthful meals”.
This product was born via CJ CheilJedang’s in-house enterprise downside in 2022, and was first distributed open air of Korea, notably all through the US, Malaysia and Hong Kong, in December 2023.
Strike whereas the iron is scorching
CJ CheilJedang launched on August 26 that product gross sales of bibigo’s Room Temperature Tteokbokki in Q2 of this yr rose 2.5 occasions as in contrast with the earlier quarter.
Primarily based totally on the corporate, the primary driver for this progress is the rise in export markets of the product — from 29 firstly of 2024 to an entire of 41 nations, together with the US, Vietnam, Europe, Australia, and South America.
Obtainable in three flavours (real, spicy, cheese), the shelf-stable product debuted in June 2023. As a ready-to-heat merchandise, the advisor Korean avenue meals, comprising bite-sized chewy rice truffles and seasoning, may be consumed conveniently.
Notably, the booming response for Room Temperature Tteokbokki has been attributed to a gift surge in reputation of Okay-street meals in Europe, which was sparked off by a actuality programme titled Jinny’s Kitchen.
Inside the present airing on dwelling cable channel tvN and streaming service Amazon Prime Video, the sturdy opened a brief Korean restaurant in Iceland the place the product was featured, drawing widespread consideration to it.
At present, the product is bought all by Europe, together with Iceland.
CJ CheilJedang plans to additional tempo up the expansion by extending the product gross sales channels of bibigo Room Temperature Tteokbokki earlier native Korean marts and on-line malls to mainstream distribution channels in major worldwide markets.
“We envision the marketing collaboration with Jinny’s Kitchen to be an essential totally different for patrons world enormous to be uncovered to Okay-food, and we plan to proceed introducing new merchandise in order that further worldwide prospects can expertise bibigo and Korean meals merchandise,” the corporate talked about.